There is a big potential for Indonesia's e-commerce market to keep growing. Despite an Internet penetration rate of 40%, online sales only account for 2.4% of all retail sales in the country. The rate of smartphone penetration of 40.4% also helps the growth, especially with 31% of e-commerce transaction completed on a mobile device.
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Access the study by PPRO through our Twitter account.
#InvestIndonesiaNOW
View on Instagram